As we speak, they’re flooding the internet with noise. Surely you can’t have not noticed just in the last few months the absolute deluge of “numbered” article titles and aggressively promoted content farms that went suddenly from either nonexistence or obscurity to apparent extreme popularity; vice, vox, upworthy, business insider, the disgustingly slick “blogging platform” medium.com, ad nauseam.
Then you have formerly-respectable websites eagerly jumping on the clickbait bandwagon; Mother Jones, AlterNet, etc.
The blogosphere still exists. So what if it’s “so 2006.” It’s the real deal; the real voice of real people, most of whom are amateurs, which is to say, people doing something they love. It still exists, but now you have to be really looking for it to find it. You have to filter out a shit-ton of noise to get to the signal. Noise is a “value subtracted” feature of the internet. It makes it take a gigabyte to do the work of a megabyte. I did more meaningful communicating 25 years ago on a 2400 bps modem, and Usenet was as useful for the essay form as blogging. The combination of the UNIX
talk commands was as useful for instant messaging as any of the “instant messager” platforms. IRC was as useful for online chat as any present day monstrosity in that space.